Joseph Bihag – aka Jobi - is a man who believes in paying his dues, particularly to his work, which he does for 23 hours a day, most days. He calls it the Jobi Method of Advertising, and he has been refining it for the past 20 years. The Jobi Method has proved to be highly effective and has helped Jobi win awards across every advertising discipline from Digital, Design, Direct, Shopper Marketing to Integrated Advertising.
He has worked on a number of multinational clients like Land Rover, Ford, HP, Citibank, Kit-Kat, Coca-Cola, Colgate-Palmolive, 3M, Harvey Nichols, La Senza, Virgin Atlantic, Gulf News, Warid Telecom and American Garden.
Jobi has managed various agencies throughout his career namely Y&R, Intermarkets, Labstore and most recently Almost Impossible. Jobi's work has been honoured at Andy, Cannes Lions, D&AD, One Show, Clio, London International Advertising Awards, New York Festivals, Adfest, Epica, Effie, Dubai Lynx, Cresta, Webby, Graphis